Curate Growth OS — 16-Week Plan (Revised)

Curate Growth OS — 16-Week Workstream & Phase Map

Revised discussion view · May W3 2026 → Sep W2 2026 · 16 weeks

Phase 0: Approval

Phase 1: Foundation

Phase 2: Pilot Activation

Phase 3: Curate 2.0 Readiness

Phase 4: Scale

Phase Gate

	May 2026		Jun 2026				Jul 2026					Aug 2026
Workstream	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2	W3	W4	W1	W2
PHASE BANDS	0 Approval 1 Foundation 2 Pilot Activation 3 Curate 2.0 Readiness 4 Scale
Phase 0 — Approval · Gate: signed engagement brief
Approval note + commercial options Monday artifact, base/middle/best, deal frame	approval options
Responsibility split (RACI) Curate / Quiqup / Synchromy ownership	RACI + responsibility split
Phase 1 — Foundation · Gate: data flowing, brand shortlist approved, operating cadence confirmed
Measurement agent Instrumentation, events, KPI dictionary	instrumentation + KPI spec
Reporting agent Dashboard, weekly readout template	dashboard + readout template
Brand intake agent 250-brand pool → qualified shortlist	sourcing + scoring
DO FIRST kit Brand scoring tracker, comms templates, content prompts	templates + tooling
Phase 2 — Pilot Activation · Gate: ≥X brands active, real KPI data, 2+ readout cycles
Brand activation agent Onboarding kit, commitments, compliance	onboarding + commitments
Comms agent Quiqup / brand workflow, escalation, FAQ	Quiqup / brand workflow live
Creator / ambassador agent Brand participants + external creator layer	creator outreach + first content
Content agent Pilot social, product prompts, reusable assets	pilot social + product prompts
Weekly readouts (live) Dashboard populated with real data, decision log	▸ ongoing weekly readouts →
Phase 3 — Curate 2.0 Readiness · Gate: pilot KPIs met, requirements accepted, content reusable
Curate 2.0 requirements Product + commercial requirements from pilot data	requirements doc from pilot learnings
Content library Consolidate reusable assets from pilot + creators	reusable content library
Brand participation playbook Templated from pilot onboarding experience	playbook from pilot
CRM + retargeting scoping Audiences, channels, data source architecture	CRM architecture + audience scoping
SEO/GEO foundation Foundation pages, category structure	foundation pages + structure
Phase 4 — Scale · Gate: ≥2 workflows automated, 2nd brand cohort active, transition report delivered
CRM + retargeting (live) Owned lifecycle + retargeting loops operational	CRM + retargeting live
SEO/GEO authority building Authority pages, cross-channel, budget planning	authority + Sep/Oct planning
Expanded brand cohort Onboard beyond pilot group using playbook	2nd cohort onboarding
Automation activation Stable workflows move from manual to automated	automate stable workflows
Transition report + next phase proposal KPI results, what's automated, commercial next step	transition report

What changed from the original

Area	Original	Revised
Timeline	14 weeks (May W3–Aug W4)	16 weeks (May W3–Sep W2)
Phase assignments	All workstreams Phase 0 or 1	Workstreams distributed across all 5 phases
Bar colors	Unrelated to phase colors	Bars colored by owning phase
Phase gates	None	Diamond milestones with criteria at each boundary
Phase 2/3/4 work	Empty — no dedicated workstreams	10 new workstream rows for Phases 2–4
CRM + SEO/GEO	In Automation Boundary text only	On the Gantt as Phase 3 (scoping) + Phase 4 (live)
DO FIRST items	Listed but not on timeline	Explicit row in Phase 1

Phase Gate Criteria (suggested)

◆ Gate 0→1: Approval → Foundation

Neil has approved scope, budget, and pricing tier in writing
RACI signed off by all three parties
Pilot scope defined (brand count, geography, category, duration)

◆ Gate 1→2: Foundation → Pilot Activation

Data is flowing and visible in dashboard
Brand shortlist approved by Curate / Quiqup
Operating cadence confirmed (weekly readout, escalation path)
KPI targets defined and baselined

◆ Gate 2→3: Pilot Activation → Curate 2.0 Readiness

≥X brands actively onboarded and participating
Dashboard shows real KPI data (not test data)
At least 2 weekly readout cycles completed with decisions logged
No critical blockers in comms or data flow

◆ Gate 3→4: Curate 2.0 Readiness → Scale

Pilot KPIs meet minimum success thresholds
Curate 2.0 requirements reviewed and accepted
Content library is reusable (not one-off assets)
CRM / retargeting plan is feasible with available data

◆ Gate 4 Exit: Engagement Close

Automation running without daily intervention on ≥2 workflows
Second brand cohort activated
Curate team can operate weekly cadence with reduced support
Transition report and next-phase proposal delivered