Curate Growth OS: 16-week workstream and agent split

A discussion view for Khoa: what starts as human-in-the-loop workflow, what becomes tooling, and how the Quiqup pilot becomes the first live proof loop for the larger Curate Growth OS deal.

Source: curate-growth-os-16-week-plan-2026-05-16.md Audience: Khoa discussion Updated: May 18, 2026

Workstream / Agent

May 2026

Jun 2026

Jul 2026

Aug 2026

Phase timing

Phase bands

0 Approval

1 Foundation

2 Pilot activation

3 Curate 2.0 readiness

4 Scale

0Approval note + commercial optionsMonday artifact, base/middle/best, deal frame

approval options

0Responsibility splitCurate / Quiqup / Synchromy ownership

responsibility split

1Measurement agentInstrumentation, events, KPI dictionary

instrumentation + KPI spec

1Reporting agentDashboard, weekly readout, decision log

dashboard + weekly operating readout

1Brand intake agent250-brand pool into qualified shortlist

sourcing + scoring

1Brand activation agentOnboarding kit, commitments, compliance

onboarding + commitments

1Comms agentQuiqup / brand workflow, escalation, FAQ

Quiqup / brand workflow

1Creator / ambassador agentBrand participants + external creator layer

creator / ambassador loop

1Content agentPilot social, product prompts, reusable assets

pilot social + product prompts

2Learning loop agentRecommendations, gaps, experiment backlog

pilot reporting + recommendations

3Curate 2.0 launch OS agentLaunch calendar, cadence, role split

Curate 2.0 launch OS

3CRM / WhatsApp lifecycle agentWelcome, drop, referral, segmentation

CRM / WhatsApp lifecycle

3SEO / GEO foundation agentTaxonomy, templates, entity content

SEO / GEO foundation

3Retargeting agentAudiences, feed readiness, creative prompts

retargeting readiness

4SEO v2 agentBacklinks, directories, category depth

backlinks / directories / entities

4Cross-channel meta agentSystem-wide recommendations and allocation input

cross-channel recommendations

4September / October budget planningBudget shape, scope, operating retainer

budget planning

Khoa discussion prompts

What is the minimum workflow stack for the pilot?
What data must Quiqup / Curate provide on day one?
Where should we avoid promising automation too early?
Does the 16-week split feel operationally credible?

Default recommendation

Managed pilot + Curate 2.0 readiness. Big enough to prove execution and carry into the larger deal, but not asking Neil to approve the whole future retainer before the pilot has evidence.

$10-15kpilot / operating sprint

$25-50kbuild + launch phase

$15-25kmanaged execution / mo

$30k+embedded / travel-heavy

Automation boundary

Start as human-in-the-loop workflows with clear source data and cadence. Automate only after inputs, owner routes, quality checks, and weekly decision loops are stable.

Do first

Brand scoring tracker
Comms templates and issue log
Content prompt pack
Weekly dashboard/readout

Foundation

Measurement + Reporting

Define events, KPIs, sales exports, brand activity, and the weekly readout before the pilot creates more noise than signal.

Pilot Ops

Brand Intake + Activation

Turn Quiqup's brand pool into a qualified shortlist, then make participating brands behave like distribution partners.

Distribution

Creators + Content

Use pilot brands and external creators to generate social proof, reusable product stories, and launch assets for Curate 2.0.

Bridge

Comms + Learning Loop

Keep Quiqup, Curate, and Synchromy aligned while turning sales, content, and brand behavior into weekly decisions.

Relaunch

CRM + Retargeting

Bring owned lifecycle and retargeting online once Curate has the data and audiences to make those loops productive.

Scale

SEO/GEO + Meta Agent

Move from foundation pages to authority building, cross-channel recommendations, and September/October budget planning.